RUSSO is a strategic branding and communications firm based out of Lafayette, Louisiana. Here, we use consumer insight to develop branding and marketing initiatives that effectively change the conversation – forming emotional connections between brands and consumers.



Ochsner Health System is one of the largest independent academic health systems in the United States and Louisiana’s largest nonprofit health system. So it goes without saying that in Louisiana, Ochsner has no problem with brand awareness. Read More…

After more than half a century, regional construction company Manuel Builders suddenly became overrun by national companies known for using cheap materials, while caring little for the communities they served. Read More…

Lafayette City-Parish Consolidated Government (LCG) came to RUSSO with the need to launch a safety campaign for the Lafayette Metropolitan Planning Organization’s (MPO) Bicycle and Pedestrian Safety and Healthy Community Education Program. Read More…



  • 6 Steps to Creating an Effective PR Timeline

    6 Steps to Creating an Effective PR Timeline

    And how an effective PR Timeline can transform your campaign Throughout the lifetime of your business you will need more than a few public relations campaigns, and the best campaigns have strategic PR timelines to help ensure success. Without a proper timeline, your efforts will fall short. A effective PR timeline sets goals, accounts for […]

  • Weathering a Public Relations Nightmare

    Weathering a Public Relations Nightmare

    The 3 Smartest Ways to Weather a Public Relations Storm   Bad things happen to good companies, which is why having a strong PR plan in place is so important. Truth is, there are many ways a successful, reputable business can find itself in crisis. Some are internal struggles and some are from external threats. […]

  • Reengineering Your Brand Through SWOT Analysis

    Reengineering Your Brand Through SWOT Analysis

    How a Properly Executed SWOT Analysis Can Effect Your Strategy Maybe things have stalled a bit. Maybe new business isn’t walking in the door like it used to, or maybe you need to get the lay of the land for a new product launch. It might be time for an honest assessment of how your […]

  • Top 6 Tips to Make Your eCommerce Brand Stand Out

    Top 6 Tips to Make Your eCommerce Brand Stand Out

    Techniques You Can Apply Today That Will Make Your eCommerce Brand More Recognizable The trickiest part of owning a strictly eCommerce brand is getting noticed. There are so many online shops out there; the playing field is crowded. The key is really getting more visitors to your site; just like the key to a brick […]



At RUSSO, our philosophy is directly related to our process, which we call Razor Branding™. Razor Branding develops brands from the inside out, establishing a series of branded touchpoints that form emotional connections with the consumer. Developing these connections relies heavily on understanding the psychographics of consumer behavior, and not just demographic profiles that rarely tell the whole story.

Understanding perceptions, attitudes, beliefs, and the lifestyles of our clients’ consumers better position us to develop messaging that motivates individuals and best meets their needs – regardless of industry, size, location, or category.


Razor Branding works towards three primary goals at all times: Focus, Connection, and Harmony.

FOCUS- We identify your audience.  Then we use psychological profiling to discover what they think and how they feel. We get to know them personally — right down to what motivates them.

CONNECTION- We learn what resonates with your audience. Then we use your most unique qualities to bridge their wants with what you deliver.

HARMONY- We create a system of branded touchpoints for circulating your message through the right channels.




RUSSO is made up of marketing, advertising, communications and branding professionals from all over the country – having worked in diverse markets such as, Los Angeles, New York, Dallas, Nashville and Seattle. At our Louisiana offices, we like to refer to ourselves as “Boomerangers” – those individuals who left the state for a time, only to return with a renewed passion for their home. We believe this gives us a unique perspective on what our area has to offer, as well as the national experience to work within any market.



Welcome to our library of all things Branding. Here, you’ll find useful information on a wide variety of topics, including; branding, marketing, social media, media management and even advice and tips for small businesses. Feel free to have a look around, and download as many of our eBooks as you like. Then, shoot us an email with any questions you might have. We would love to hear from you.