RUSSO is a strategic branding and communications firm based out of Lafayette, Louisiana. Here, we use consumer insight to develop branding and marketing initiatives that effectively change the conversation – forming emotional connections between brands and consumers.

CASE STUDIES

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Ochsner Health System is one of the largest independent academic health systems in the United States and Louisiana’s largest nonprofit health system. So it goes without saying that in Louisiana, Ochsner has no problem with brand awareness. Read More…

After more than half a century, regional construction company Manuel Builders suddenly became overrun by national companies known for using cheap materials, while caring little for the communities they served. Read More…

  • Healing House Featured2

    Healing House

    Healing House The Challenge In an area with more than 300 Nonprofit Organizations, each holding multiple fundraisers, Healing House of Acadiana wanted to stand out from the crowd. Although their fundraiser, Family Adventure Day, is a unique experience, the event was not meeting projected growth by its third year. The Approach After gaining more insight, […]

  • First Bank and Trust

    First Bank and Trust

    First Bank and Trust The Challenge During post-Katrina New Orleans, all banks were faced with the mass exodus of customers, thousands of foreclosures, and bankrupt businesses. First Bank and Trust, serving the Greater New Orleans and Gulf Coast region was no exception to the struggles of the community. The Approach RUSSO helped leverage the bank’s […]

  • CC

    CC’s Coffee

    CC’s Coffee The Challenge CC’s Coffee was being challenged from all directions. Corporate giants like Starbucks and small independent shops seemed to be everywhere, and all of them were saying the same thing. The Approach RUSSO’s “Mochasippi” campaign used radio and social media to generate and cultivate relationships between the consumer and the CC’s Coffee […]

  • Ochsner Featured2

    Ochsner

    Ochsner The Challenge Ochsner Health System is one of the largest independent academic health systems in the United States and Louisiana’s largest nonprofit health system. So it goes without saying that in Louisiana, Ochsner has no problem with brand awareness. With 11 hospitals both owned and managed, more than 40 health centers, more than 15,000 […]

Lafayette City-Parish Consolidated Government (LCG) came to RUSSO with the need to launch a safety campaign for the Lafayette Metropolitan Planning Organization’s (MPO) Bicycle and Pedestrian Safety and Healthy Community Education Program. Read More…

RAZOR BRANDING BLOG

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  • Camp Ozark, Emotional Connections and the Promise Behind the Brand

    Camp Ozark, Emotional Connections and the Promise Behind the Brand

    How to use emotional connections to build strong brands When it comes to branding, there is nothing more important than forming emotional connections with your audience. In the end, that’s the essence of what branding is all about – a person’s gut feeling about a product, service or organization. Sometimes these emotional connections are carefully […]

  • Branding for the Entrepreneur

    Branding for the Entrepreneur

    And how an Entrepreneur Can Build Brand Equity To be a successful entrepreneur in today’s world holds many challenges, which is evident by the rise and fall of businesses each day. Some explode onto the scene quickly and fade, while others thrive as they develop strong brands that stand the test of time. The ones […]

  • Get Coverage in Traditional Media

    Get Coverage in Traditional Media

    When it Comes to the Traditional Media, One-Size Does Not Fit All Your company has been working for weeks on a co-venture with another local business. You know this collaboration will be great for the local economy and benefit your area; it’s just the type of news story your local, traditional media (newspaper, radio, broadcast) […]

  • How to Keep Your Public Relations Focus on Your Audience

    How to Keep Your Public Relations Focus on Your Audience

    3 Techniques that Keep Your Public Relations Efforts Targeted on the People You are Trying to Reach Your team is a hard-working crew. They work tirelessly developing concepts, perfecting new services, and producing new products. When the project is finally complete, there are often hand-shakes, atta-boys, and high fives to celebrate a job well done. […]

RAZOR BRANDING

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At RUSSO, our philosophy is directly related to our process, which we call Razor Branding™. Razor Branding develops brands from the inside out, establishing a series of branded touchpoints that form emotional connections with the consumer. Developing these connections relies heavily on understanding the psychographics of consumer behavior, and not just demographic profiles that rarely tell the whole story.

Understanding perceptions, attitudes, beliefs, and the lifestyles of our clients’ consumers better position us to develop messaging that motivates individuals and best meets their needs – regardless of industry, size, location, or category.

RAZOR BRANDING™: OUR PROCESS

Razor Branding works towards three primary goals at all times: Focus, Connection, and Harmony.

FOCUS- We identify your audience.  Then we use psychological profiling to discover what they think and how they feel. We get to know them personally — right down to what motivates them.

CONNECTION- We learn what resonates with your audience. Then we use your most unique qualities to bridge their wants with what you deliver.

HARMONY- We create a system of branded touchpoints for circulating your message through the right channels.

CULTURE

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Boomerangers

RUSSO is made up of marketing, advertising, communications and branding professionals from all over the country – having worked in diverse markets such as, Los Angeles, New York, Dallas, Nashville and Seattle. At our Louisiana offices, we like to refer to ourselves as “Boomerangers” – those individuals who left the state for a time, only to return with a renewed passion for their home. We believe this gives us a unique perspective on what our area has to offer, as well as the national experience to work within any market.

EBOOKS

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Welcome to our library of all things Branding. Here, you’ll find useful information on a wide variety of topics, including; branding, marketing, social media, media management and even advice and tips for small businesses. Feel free to have a look around, and download as many of our eBooks as you like. Then, shoot us an email with any questions you might have. We would love to hear from you.