RUSSO is a strategic branding and communications firm based out of Lafayette, Louisiana. Here, we use consumer insight to develop branding and marketing initiatives that effectively change the conversation – forming emotional connections between brands and consumers.



Ochsner Health System is one of the largest independent academic health systems in the United States and Louisiana’s largest nonprofit health system. So it goes without saying that in Louisiana, Ochsner has no problem with brand awareness. Read More…

After more than half a century, regional construction company Manuel Builders suddenly became overrun by national companies known for using cheap materials, while caring little for the communities they served. Read More…

Lafayette City-Parish Consolidated Government (LCG) came to RUSSO with the need to launch a safety campaign for the Lafayette Metropolitan Planning Organization’s (MPO) Bicycle and Pedestrian Safety and Healthy Community Education Program. Read More…



  • New Print Advertising Offers Many Opportunities to Your Brand

    New Print Advertising Offers Many Opportunities to Your Brand

    Breakdown of Top 3 New Print Advertising and What Each Can Offer Traditional newspaper advertising isn’t exactly dead, but it isn’t for every brand. There was a time, to be seen and heard you had to buy space in the daily newspaper– those days are gone. However, new print advertising has more to offer than […]

  • The Who and How of Outdoor Advertising

    The Who and How of Outdoor Advertising

    Learn WHO Outdoor Advertising Appeals to and HOW to Best Use It For Your Brand Billboards seem like a slice of Americana. Just picturing one in your mind probably takes you back to road trips or giant works of advertising art in Time’s Square. There’s a reason for that: outdoor advertising has been around for […]

  • Television Advertising Will Bring Ultimate Brand Awareness

    Television Advertising Will Bring Ultimate Brand Awareness

    4 Things to Know About Television Advertising and Your Brand Investing in a television advertising campaign takes time, effort and money, but the level of exposure can be worth it– if your audience is there. Before deciding whether or not television advertising is right for your brand it’s important to realize a few things. 1. […]

  • The Intimacy of Radio Advertising

    The Intimacy of Radio Advertising

    How Radio Advertising Will Connect Your Brand to Your Audience It’s in your car, home, head and heart; radio is an intimate experience that follows people throughout their lives. People are often adamant about their taste in music, DJ’s, and morning host banter. The act of listening to a radio often feels tailor-made to fit […]



At RUSSO, our philosophy is directly related to our process, which we call Razor Branding™. Razor Branding develops brands from the inside out, establishing a series of branded touchpoints that form emotional connections with the consumer. Developing these connections relies heavily on understanding the psychographics of consumer behavior, and not just demographic profiles that rarely tell the whole story.

Understanding perceptions, attitudes, beliefs, and the lifestyles of our clients’ consumers better position us to develop messaging that motivates individuals and best meets their needs – regardless of industry, size, location, or category.


Razor Branding works towards three primary goals at all times: Focus, Connection, and Harmony.

FOCUS- We identify your audience.  Then we use psychological profiling to discover what they think and how they feel. We get to know them personally — right down to what motivates them.

CONNECTION- We learn what resonates with your audience. Then we use your most unique qualities to bridge their wants with what you deliver.

HARMONY- We create a system of branded touchpoints for circulating your message through the right channels.




RUSSO is made up of marketing, advertising, communications and branding professionals from all over the country – having worked in diverse markets such as, Los Angeles, New York, Dallas, Nashville and Seattle. At our Louisiana offices, we like to refer to ourselves as “Boomerangers” – those individuals who left the state for a time, only to return with a renewed passion for their home. We believe this gives us a unique perspective on what our area has to offer, as well as the national experience to work within any market.



Welcome to our library of all things Branding. Here, you’ll find useful information on a wide variety of topics, including; branding, marketing, social media, media management and even advice and tips for small businesses. Feel free to have a look around, and download as many of our eBooks as you like. Then, shoot us an email with any questions you might have. We would love to hear from you.